It started with listening. What mattered most to TISOO was for the brand message to reach the heart of eco-conscious consumers, as well as inform the broader market of the importance of implementing a sustainable lifestyle.

I devised a campaign strategy to amplify their message with a series of educational carousel posts and microblogs, and tailored a landing page designed for a better overall user experience, effortless navigation, readability, and to encourage action. With the help of a copywriter, we also designed a scheduled monthly newsletter that reached and maintained the trust of a 6.4k-subscribed audience.