Hey there! I'm Jenn, and I'm a
multidisciplinary creative specializing in Branding / Illustration / anything Art
currently based in Sacramento.
But in my leisure, you'll find me browsing for design inspo, downloading 50 more books, or trying to get tickets for Dune 3 (ha!)
I basically do
Brand identity, Design systems,
Typography, Landing page design,
Print production, Social media,
Video editing, & Illustration
Mastered tools include: Adobe Creative (Photoshop, Illustrator, InDesign) CapCut, Figma, and Framer.
01. APPROACH
I approach design as system-building than just aesthethics. Building a structure and understanding what needs to be communicated so the design choices that follow are intentional, not stylistic.
02. EXPLORATION
The fun part! Taking that concept and exploring it into visual language. The goal is to establish a visual tone that feels aligned with the concept and flexible enough to evolve into a system.
03. SYSTEM DESIGN
After the direction is established, here's where we'll move to build scalable system. Defining rules for typography, composition, color, layout, hierarchy, assets so the design stays consistent across platforms and contexts.
04. OUTCOME
Refine and apply the system across touchpoints, focusing on clarity, consistency, and removal of any necessary elements.
Hey there! I'm Jenn, and I'm a multidisciplinary creative specializing in Branding / Illustration / anything Art
currently based in Sacramento.
But in my leisure, you'll find me browsing for design inspo, downloading 50 more books, or trying to get tickets for Dune 3 (ha!)
I basically do
Brand identity, Design systems, Typography, Landing page design, Print production, Social media, Video editing, & Illustration
Mastered tools include: Adobe Creative (Photoshop, Illustrator, InDesign) CapCut, Figma, and Framer.
01. APPROACH
I approach design as system-building than just aesthethics. Building a structure and understanding what needs to be communicated so the design choices that follow are intentional, not stylistic.
02. EXPLORATION
The fun part! Taking that concept and exploring it into visual language. The goal is to establish a visual tone that feels aligned with the concept and flexible enough to evolve into a system.
03. SYSTEM DESIGN
After the direction is established, here's where we'll move to build scalable system. Defining rules for typography, composition, color, layout, hierarchy, assets so the design stays consistent across platforms and contexts.
04. OUTCOME
Refine and apply the system across touchpoints, focusing on clarity, consistency, and removal of any necessary elements.
Because what is consistent becomes familiar; and what is familiar
becomes recognizable. In a crowded landscape, brand clarity determines
what is noticed and what is ignored.
Because what is consistent becomes familiar; and what is familiar
becomes recognizable. In a crowded landscape, brand clarity determines what is noticed and what is ignored.
PORTFOLIO
CASE STUDIES
