The client approached us with the challenge of refreshing their brand while maintaining their primary objective: to educate consumers about the environmental benefits of choosing oat milk over traditional dairy. They wanted to accomplish this in a colorful and eye-catching manner.
I analyzed the key points of the meeting with the client and compiled their targets and vision into a comprehensive branding guideline, and equipped them with bespoke illustrations and social media templates and practices as parameter to ensure brand consistency for after.
The client approached us with the challenge of refreshing their brand while maintaining their primary objective: to educate consumers about the environmental benefits of choosing oat milk over traditional dairy. They wanted to accomplish this in a colorful and eye-catching manner.
I analyzed the key points of the meeting with the client and compiled their targets and vision into a comprehensive branding guideline, and equipped them with bespoke illustrations and social media templates and practices as parameter to ensure brand consistency for after.
OTMU Mylk focuses on providing dairy alternatives for those who want to eliminate dairy without sacrificing taste.
Role:
Art direction, brand system design, packaging design, and content creation.
OTMU Mylk focuses on providing dairy alternatives for those who want to eliminate dairy without sacrificing taste.
Role:
Art direction, brand system design, packaging design, and content creation.