ABOUT

WORKS

PLAYGROUND

CONTACT


Role:


Art direction, brand strategy, brand system design, content creation, packaging & print production.

Launched in 2021, Haewoo is a modern Korean eatery & bakery that started as a passion project aiming to connect locals with the Korean cuisine without having to leave their neighborhood.

Role:

Art direction, brand system design, masterlist marketing collateral creation, copywriting, and merchandise design.

Launched in 2021, Haewoo is a modern Korean eatery & bakery that started as a passion project aiming to connect locals with the Korean cuisine without having to leave their neighborhood.

Developed a scalable brand system and masterlist design & marketing assets for the brand's internal and external communication use.


A dedicated campaign collateral and best practices for their carousel posts (layout & copywriting voice), videos, and stories were developed to build public interest and strong social media presence, resulting in 127% follower growth over the course of six months after launch.

BACK A PAGE